A prominent real estate developer in Bengaluru has been fined Rs. 50,000 for illegally erecting a hoarding in violation of the city’s advertisement bylaws. The imposition of the penalty underscores the city’s commitment to maintaining urban aesthetics and curbing unauthorized outdoor advertisements.
The hoarding in question, which advertised a residential project, was erected without the necessary permits and approvals from municipal authorities. It stood as an eyesore in a prominent location, drawing the attention of local residents and authorities.
Upon receiving complaints from residents and conducting an investigation, the Bengaluru Municipal Corporation took swift action to address the violation. They ordered the removal of the unauthorized hoarding and imposed a fine of Rs. 50,000 on the real estate developer responsible for its installation.
City officials emphasized the importance of adhering to advertisement regulations and obtaining the required permissions before erecting hoardings or outdoor advertisements. Such measures are aimed at preserving the visual aesthetics of Bengaluru and ensuring that the city’s skyline is not marred by unauthorized signage.
Municipal Official , a representative of the Bengaluru Municipal Corporation, stated, “We take the issue of unauthorized outdoor advertisements seriously. Our city’s aesthetics and urban environment are important, and we are committed to maintaining them. We will continue to take strict action against those who flout the rules.”
This incident serves as a reminder to developers, businesses, and advertisers to follow the established guidelines when planning and installing outdoor advertisements in Bengaluru. Unauthorized hoardings not only detract from the city’s visual appeal but also pose safety concerns and can lead to visual clutter.
Bengaluru has been actively working to regulate outdoor advertisements and streamline the process for obtaining permits to ensure that they conform to the city’s standards and do not hinder traffic visibility or public safety.
The fine imposed on the real estate developer is intended to deter similar violations and reinforce the importance of compliance with advertisement regulations in the city. It sends a clear message that unauthorized hoardings will not be tolerated, and strict action will be taken against those who disregard the rules, promoting a cleaner and more visually appealing urban environment.
