In a remarkable achievement, Nandini, the dairy brand of the Karnataka Milk Federation (KMF), has secured the sixth position among the most chosen Fast-Moving Consumer Goods (FMCG) brands in India, as per a recent industry report. The recognition reflects the brand’s widespread popularity and consumer trust across the country.
The report, based on an extensive consumer survey conducted across various regions of India, ranks FMCG brands based on their Consumer Reach Points (CRPs). CRPs are a measure of brand penetration and indicate how frequently and widely a brand is chosen by consumers during their purchase decisions.
Nandini’s ascent to the sixth position in the national rankings is a testament to its consistent quality, affordable pricing, and customer-centric approach. The brand has successfully established a strong foothold in the Indian dairy market, emerging as a preferred choice for millions of consumers.
A spokesperson for the Karnataka Milk Federation expressed elation at the brand’s achievement and stated, “We are delighted and humbled by the overwhelming response Nandini has received from consumers across India. It is a testament to the dedication of our farmers, producers, and the entire KMF team in delivering the highest quality dairy products to our valued customers.”
Nandini offers a wide range of dairy products, including milk, curd, butter, ghee, and various milk-based sweets, which are cherished by consumers for their taste and nutritional value. The brand’s popularity extends beyond Karnataka, with consumers in different states embracing Nandini products for their authenticity and taste.
The report’s findings come as a source of pride not only for the Karnataka Milk Federation but also for the state of Karnataka. The success of Nandini further reinforces the state’s significance as a major player in the dairy industry, contributing significantly to India’s FMCG landscape.
As Nandini continues to grow its presence and reach in the competitive FMCG market, the KMF remains committed to upholding the highest standards of quality, safety, and customer satisfaction. The recognition received by the brand is expected to further enhance its reputation and serve as a catalyst for its expansion into new markets and product categories.
With a focus on continuous innovation and customer engagement, Nandini aims to further strengthen its position in the Indian dairy market and continue delighting consumers with its diverse range of high-quality dairy offerings.
Author: IBC Global Times
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